This is a very special edition of Mom-Style Monday. I want to share a fantastic, comfortable, stylish line of clothes with all of you. I have to admit that I’ve kind of been keeping it a secret because I wanted to be unique with a couple of items in my closet, but I can’t keep it a secret anymore!
Tracy Negoshian makes comfortable, stylish, quality, and affordable garments for women of all ages. I first saw Tracy Negoshian pieces at the Junior League of Columbia Holiday Market in December 2009 and snatched up two dresses for myself.
I have this Betsy dress in black/red and aqua/brown. I wore it to a Christmas party. I wear it to run errands. I wear it with leggings when I’m hanging out at home with Hudson.
If you look through Tracy’s website, you’ll notice that many of the tunics and dresses are in SEC team colors (shown below). This is not a coincidence.
shown: Michelle tunic in colors appropriate for LSU, University of Georgia, Auburn University, and University of Florida
In fact, there’s a great story behind Tracy Negoshian’s clothes. I had the privilege of speaking with Tracy on Friday and got to hear her amazing story that she wanted to share with all of you.
Tracy Negoshian attended the University of South Florida. She was a Marketing major and worked three jobs to put herself through school. After college, Tracy moved to Palm Beach by herself and lived in a 600 square foot apartment a couple of blocks from the ocean and Worth Avenue.

Tracy didn’t have a job and wasn’t exactly sure what she was going to do, so she set out with her resume in hand to find a job. She walked down Worth Avenue in Palm Beach and went into the stores looking for job opportunities. She ended up getting a job at Saks Fifth Avenue as an assistant in the Designer Salon. For three and a half years she organized trunk shows and various other events for the Designer Salon and even got to meet designers like Michael Kors and members of the Missoni family.
Tracy started to want more out of her career, so she went into Sales and worked in the Contemporary department. She became a personal shopper for the most elite clients in Palm Beach. She had great experiences wardrobing closets and helping women find the best clothes for their needs. She didn’t have the money to afford the many of the clothes at Saks, so Tracy would typically shop at bargain stores. One day, she went to K-Mart and bought three wrap dresses. She wore one of the K-Mart wrap dresses to work the next day and accessorized it with a Target necklace. Her clients loved it and all wanted to know where Tracy got the outfit! They couldn’t believe it came from K-Mart. Ironically, some of her clients whispered that they would like her to go buy them similar dresses.
Tracy has always been drawn to color and prints. She is a huge fan of Emilio Pucci because of the fun colors and prints.
After a while, she got an offer from a prestigious Palm Beach family to come work for them, so she left Saks Fifth Avenue.
In the meantime, University of Florida was headed to the National Championship game in 2006 against Ohio State. Tracy attended the game with her family. Her mom wore a rhinestone studded Gator shirt and all the women loved it and wanted to know where she got it. Tracy had a thought, “I can do better than that.” She realized that there was a wide-open space for affordable, stylish, comfortable clothing for women as well as stylish game-day apparel.
So Tracy picked up and moved home to Dade City, Florida and started My Team Boutique and created football jersey wrap tops appropriate for the fans of the University of Florida, Florida State University, University of South Florida, and the University of Georgia. Her first line was produced in India and shipped out of her parent’s home with Tracy fulfilling each order herself. The college licensing process became an issue, so Tracy decided to go a different route.
She decided to brand herself and still do college-inspired apparel with team colors and fun prints. Because the college football season is only 3 months of the year, Tracy needed a product for the other 9 months.
So that’s when Tracy got where she is today with these wonderful dresses that are perfect for college game-day and dresses that are perfect for a day of errands or a night of fun! Her garments are similar to Lilly Pulitzer and Tory Burch while only being a fraction of the price.
Tracy produces a quality garment that is easy to wear and won’t break the bank. And it makes women feel good about themselves. Her clothes are sold in 300 boutiques around the United States and Puerto Rico.
At only 28 years-old, I think she has quite a lot to be proud of!
Tracy Negoshian is giving one lucky Blue-Eyed Bride reader their choice of one of the Tracy Negoshian dresses or tunics.
To enter, visit the Tracy Negoshian online catalog and choose your favorite dress or tunic. Leave a comment on my blog telling me your favorite style and color.
The winner will be chosen randomly on Friday and notified here on my blog. I’ll ask the winner to email me with her sizing information and Tracy Negoshian will ship your garment as soon as possible.
To be notified of all Tracy Negoshian promotions and updates, join the Tracy Negoshian Facebook fan page.








